If you’re starting a side hustle, do this first:

Define a clear Ideal Client Profile (ICP).

Today, in 10 minutes or less, you'll learn:

• 🤔 Why an Ideal Client Profile?

• 🎯 How to define an Ideal Client Profile

• 📘 Case study #1

• 📘 Case study #2

• 🤩 Bonus: Try it yourself

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Your Ideal Client Profile

No matter if you’re offering B2B SaaS advising or selling digital products for yoga teachers, this step is foundational.

Nailing your ICP can be the difference between hearing rave reviews on your services vs crickets when you offer to setup a discovery call. 🦗

But if you skip figuring out who you’re solving the problem for, then you’ll waste tons of effort and likely regret it.

🤔 Why an Ideal Client Profile?

“We did not think about ICP. I wish we did earlier on. It’s one of my biggest mistakes.” - Mathilde Collin, co-founder and CEO of Front

Without talking to the right people, even if you have a great idea, you’ll still end up barking up the wrong tree.

Side hustles similar to startups in this way.

Talking to the right people can be the difference between a game-changing side hustle idea vs hearing crickets when you ask for a discovery call.

🎯 How to define an Ideal Client Profile

I did some research online to find different methods of crafting your Ideal Client Profile.

Everything from using a combination of business attributes to a scoring rubric.

My personal preference is to use specific business attributes that describe your ideal client:

B2C and B2B businesses

• Job title (e.g. product designer)

• Income/Revenue (e.g. US$100k-130k/year)

• Geo (e.g. Tier 1 cities in the US)

• Marital/kids status (e.g. not married/no kids)

• Gender (e.g. female)

• Age range (e.g. 27-32)

• Where they spent their time (e.g. Linkedin, deign Slack communities)

• Pain point (e.g. struggling with business & leadership skills)

B2B businesses (e.g. consulting)

• Company size (e.g. 100-500 employees)

• Industry / type of business (e.g. B2B SaaS, Healthtech, etc.)

• Price point (e.g. sells $10k+ ACV contracts)

📘 Case study #1