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“My name is Yong-Soo, and I’m a recovering growthoholic.”

Yong-Soo Chung recently hit publish on this newsletter post, “How I Cut My Monthly Overhead Cost from $142,777 to $8,134”—which landed in my inbox instantly.

I was immediately intrigued.

For a while, I had been following Yong-Soo’s tweets on creating his holding company.

But after reading his post, I knew I HAD to invite him to share his thought process.

Going from a “growth at all costs” to “growth on your own terms” mentality is one thing.

Actually taking action to produce your desired reality is a whole ‘nother thing.

Especially when the decision is paired with becoming a new father.

I’m pleased to introduce Yong-Soo:

Yong-Soo Chung is a serial entrepreneur who founded an e-commerce brand called Urban EDC in 2015 from his one bedroom apartment in San Francisco after leaving his job as a Software Engineer at Ripple, a cryptocurrency startup in Silicon Valley. He then launched GrowthJet in 2019, a Climate Neutral Certified third party logistics company, from a second floor dance studio in the Dogpatch neighborhood in San Francisco. GrowthJet sold to a strategic buyer in 2024.

He and his wife Sandy are also proud dog parents to two French bulldogs named Humphrey & Pota, who have over 150,000 followers across all social channels. Sandy, his business and life partner, also owns a dog boutique called Spotted By Humphrey.

To be fair, it wasn't like I was firing 21 people. Part of the "downsizing" was me selling off one of my three businesses (GrowthJet) to a strategic buyer. That business (third-party logistics company) had the highest overhead cost with employees and a warehouse lease.

Selling the company was no joke. (You can read about it in detail here)

When GrowthJet came off my books, I just had a couple other employees on my ecommerce business, Urban EDC. But given that I was transitioning and simplifying operations, I decided to slim down even further. Plus, Urban EDC's revenue was a lot lower than it was in 2023, so I had to make some tough changes.

Before, I had an operator in place to run Urban EDC while I started other businesses / companies. But, I've learned that it's difficult to grow a business with your own vision when you've delegated so much of your. business. So, I decided to take it back and run with it myself... with no w2 employees. I still hired offshore, and I have a US-based contractor... but really, it's me as the operator again, which has been surprisingly fun!