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🐧 Buying $1M+/year e-commerce businesses | JJ Chai

Spotlight: From Marketplace Executive to E-commerce Aggregator Founder

No one talks about buying businesses in APAC.

Introducing JJ Chai, co-founder of Rainforest, a Singapore-based e-commerce aggregator.

Today in 10 minutes or less, you’ll learn:

  • 🌴 Rainforest’s acquisition criteria (it’s not what you think)

  • 🤝 How they sourced deal flow & negotiation sticking points

  • 💸 Financing options: cash, debt, and seller-financing

  • ⭐️ Mistakes & advice for buying e-commerce businesses

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🛒 Spotlight Abroad: Buying $1M+/year e-commerce businesses

JJ Chai is the co-founder and CEO of Rainforest, an e-commerce startup that buys and operates online brands in the mother, baby and home categories.

Prior to launching Rainforest, JJ was a senior executive at xto10x, Carousell & Airbnb. He was also a junior partner at McKinsey.

🛣️ Tell us about your career journey going from building tech startups to buying e-commerce businesses.

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