🐧 Becoming a fractional executive in LATAM | Gabriel Tudela & Pedro Marin

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Today, in 10 minutes or less, you’ll learn:

• 💳️ Chuco and Pedro’s career journey across 4 global unicorns and 5 countries

• 🇸🇬 How Chuco and Pedro started their fractional businesses in Latin America

• 📆 Key differences between LATAM and US markets, common patterns they’ve seen for engagement models and pricing

• 🫶 Top mistakes they’ve seen fractionals in LATAM make, non-obvious advice for aspiring fractionals

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🚀 Becoming a fractional executive in LATAM | Gabriel Tudela & Pedro Marin

Gabriel's (Chuco) career started in traditional consulting but quickly transitioned to the tech industry as an operator and founder. He has held operational and executive roles in 4 global unicorns: Uber, Bird, Kavak, and Lamudi, mostly focused on Operational and Product Launches. Nowadays, he's building Landa, the most powerful fractional ecosystem for experienced operators in tech. He also supports early-stage companies with a strong bias in Seed and Series A Startups in LatAm (10 active investments).

Pedro's career is marked by a diverse international experience, having lived in five countries including Bolivia, Chile, Germany, the U.S., and Mexico, and earning a BBA in International Business from St. Edward’s University. He started his professional journey in data analysis at Apple, then worked in the mining sector in Bolivia, as the fifth employee of Easytask Chile (exit), launched an e-commerce venture Pennfield & Co., and spearheaded the B2B marketplace at Lamudi. In 2022, he began his consulting practice and co-founded Landa Club alongside Gabriel.

Tell us about your career journey.

Gabriel: My career started in traditional consulting but quickly transitioned to the tech industry as an operator and founder. I’ve held operational and executive roles in 4 global unicorns: Uber, Bird, Kavak, and Lamudi, mostly focused on Operational and Product Launches.

Aside from that, I’ve bootstrapped 2 companies, Pay&Go LatAm, a contactless payment solutions provider that I had to shut down after 5 years (COVID), and Landa, a professional membership that gives access to community, education, mentorship, and tools tailored to support experienced professionals in building successful independent careers.

Pedro: My career kicked off in data analysis at Apple, a role I couldn't pass up right out of college, despite my core inclination towards business. After that, I briefly worked in business development for a blasting company in Bolivia before moving to Chile, where I transitioned to the startup scene as the fifth employee of EasyTask, a P2P and later B2B marketplace, which we led to a successful exit in 2019.

Post-EasyTask, I ventured into launching Pennfield & Co., a luxury products e-commerce in Mexico, but was soon drawn into launching and growing the B2B transactional marketplace InmoPRO at Lamudi.

After nearly three years there and bolstered by invaluable experiences and relationships, I decided to return to entrepreneurship more seriously, founding my consulting practice, Pennfield & Co., in April 2022, and shortly thereafter, starting Landa Club, a community platform that has seen substantial growth and value creation for the LATAM fractional ecosystem within just over a year.

Let’s start with your own fractional journey. How did you decide on your first fractional offering? How did you find your first few clients?