Happy 2024! It’s going to be an exciting year ahead 🥳 

Today, in 10 minutes or less, you'll learn:

• 🪞2023 Recap

• 🔮 2024 Vision

• ♟️Strategy

• 🎯 Goals

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FROM OUR PARTNERS

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🗺️ 2024 Business Looking Ahead

Today, I’m sharing my entrepreneurial vision, strategy, and goals for 2024.

Before we dive in though, let me first recap my lessons learned from 2023:

🪞2023 Recap

For the past 10 years, I’ve been building and growing products across Silicon Valley, Singapore, and Southeast Asia. I’ve worked as a product leader and PM for public companies (Dropbox) and growth-stage startups (Xendit, Creativelive).

I left my full-time job managing a team of 10 PMs and started two businesses: 1/ fractional product leadership 2/ Money Abroad newsletter

My first year running my own show has been a rollercoaster ride.

Highlights

• Grew from 0 to over 5,000 newsletter subscribers, 5x’ed my Linkedin followers, launched our Webflow website, and been featured by global brands.

• Nearly hit my revenue goal of US$10,000 in a month (across newsletter + consulting).

• Monetized the newsletter with our first course beta program (38 paid students) + US Expat Tax Service (~5 referrals/mo).

• Built a content engine that consistently delivered high-NPS content.

Lowlights

• Fell short of our newsletter growth goal of 10,000 subscribers.

• Didn’t crack the code (yet) for some of the other monetization experiments.

Lessons

• Building an (online) business is a mentally grueling marathon. You must stay laser focused, lean into what energizes you, and find your tribe.

• Consulting and coaching are challenging to scale-up.

• Differentiate in the market by sharing personal stories and a “spiky point of view.”

• Build a value ladder or different tiers of products for different customers.

Didn’t see my business annual review? Go here.

Looking ahead, here’s what I’m thinking about for 2024:

🔮 2024 Vision