Happy 2024! Itâs going to be an exciting year ahead đĽł
Today, in 10 minutes or less, you'll learn:
FROM OUR PARTNERS
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đş 2024 Business Looking Ahead
Today, Iâm sharing my entrepreneurial vision, strategy, and goals for 2024.
Before we dive in though, let me first recap my lessons learned from 2023:
đŞ2023 Recap
For the past 10 years, Iâve been building and growing products across Silicon Valley, Singapore, and Southeast Asia. Iâve worked as a product leader and PM for public companies (Dropbox) and growth-stage startups (Xendit, Creativelive).
I left my full-time job managing a team of 10 PMs and started two businesses: 1/ fractional product leadership 2/ Money Abroad newsletter
My first year running my own show has been a rollercoaster ride.
Highlights
Grew from 0 to over 5,000 newsletter subscribers, 5xâed my Linkedin followers, launched our Webflow website, and been featured by global brands.
Nearly hit my revenue goal of US$10,000 in a month (across newsletter + consulting).
Monetized the newsletter with our first course beta program (38 paid students) + US Expat Tax Service (~5 referrals/mo).
Built a content engine that consistently delivered high-NPS content.
Lowlights
Fell short of our newsletter growth goal of 10,000 subscribers.
Didnât crack the code (yet) for some of the other monetization experiments.
Lessons
Building an (online) business is a mentally grueling marathon. You must stay laser focused, lean into what energizes you, and find your tribe.
Consulting and coaching are challenging to scale-up.
Differentiate in the market by sharing personal stories and a âspiky point of view.â
Build a value ladder or different tiers of products for different customers.
Didnât see my business annual review? Go here.
Looking ahead, hereâs what Iâm thinking about for 2024:
